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本文介紹的是战前公司. 關於软饮料，參見活力汽水。 |
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活力汽水有限公司（英文名：Vim! Pop Incorporated）是一家战前的软饮料公司，在缅因州经营。它在2077年中的主要竞争对手是核子可乐公司。
背景[]
活力汽水有限公司于1931年由赫伯特·里德创立，他最初将这种饮料作为健康补品出售。活力汽水从未像核子可乐那样获得全国的关注，但它仍然是缅因州文化的重要组成部分，甚至被考虑作为该州的官方饮料。[1]
尽管这种饮料在当地有很多粉丝（缅因州的居民认为喝它胜过全国知名的核子可乐品牌是一种骄傲），[2]在大戰之前的几年里，它的生产商仍然面临着一些挑战。在2077年10月的第三季度末，公司出现了近329万美元的赤字，其中超过20%的公司支出用于维修，超过了市场营销（14.9%）、生产（14.4%）和分销（10.0%）的支出。[3]此外，活力汽水有限公司刚刚与核子可乐公司就石英口味名称的商标进行了诉讼，这也使他们失去了进一步的收入来源。[4]因此，公司的主要投资者开始失去信心，并考虑将他们的股票出售给核子可乐，这将使活力汽水实际上成为家软饮料巨头的子公司。[4]
尽管有这些障碍，首席执行官多伊尔·里德决心保持公司独立于核子可乐公司，并在全国范围内销售活力汽水，并发起了几次宣传活动。为了扩大他们的消费者基础，公司开始了"活力汽水大使"的广告活动，大使穿着品牌独特的白色和红色动力装甲，前往社区，分发免费的活力汽水，活力汽水石英口味和活力汽水清爽口味瓶，并为公司的销售分销团队回答问题并提供联系信息。[5]
然而，这种广告活动也带来了一系列问题，尤其是犯罪问题: 例如，一套动力装甲就从卡车上被偷走了，一名大使被一名酒吧顾客无故殴打。[6]分销主管威利斯·拉德甚至相信，公司是被故意针对的，这不仅仅是因为运气不好: 他们的运货卡车被偷、被枪击，他们的司机被袭击，甚至机械技术人员都报告有人篡改。[7]
拉德是对的；核子可乐公司雇佣了Aubrey Copland来破坏活力汽水并刺激他们被收购。该计划分为三个阶段: 第一阶段的目标是通过在自动贩卖机上放置"故障"标志，用受污染的瓶子取代盒装汽水，并用核子可乐的广告覆盖活力汽水广告，来破坏当地人对活力汽水的信心。此外，麦迪逊·杨将在公司内部工作，向投资者指出亏损情况，然后让他们转向核子可乐。[8]下一阶段包括武力升级，例如随机盗窃和袭击工人以降低士气，这足以表明他们是目标，但不足以展开调查。最后一个阶段包括窃取他们最新软饮料（船长特调）的配方，这样核子可乐就能抢在他们前面。[8]
尽管销售惨败和破坏，该公司的"逃离冒险"活动很大程度上是成功的，87%的受访者对广告感到"兴奋"或"好奇"，56%的人说他们可能会在看到广告后购买一瓶活力汽水。[6]特别是在石英品牌的诉讼之后，该公司还发现了一种新口味的流行音乐的希望，暂时命名为"|船长特调"，这在口味测试者中很受欢迎，他们主要形容这种味道是"鱼腥味"。[6]
当然，当大戰爆发时，公司的麻烦都结束了；与核毁灭和遭受攻击的工厂相比，损失惨重的资金、失败的广告活动和诉讼似乎一点也不可怕。[9]
市场营销[]
活力汽水他们的公司标志采用褪色的红白两色，并以一名穿着皮夹克的女飞行员为中心吉祥物，把自己打扮成冒险的苏打水。
活力汽水在与核子可乐的竞争中挣扎，核子可乐能够利用他们更高的资本和法律资源来攻击汽水公司，比如他们对活力汽水石英口味的成功诉讼。核子可乐公司会在这些行为之后进行破坏。他们被迫处于防守地位，他们的解决方案之一是倾向于缅因地区的身份，生产出能带来"缅因味道"的活力汽水船长特调。
在一个负面营销的案例中，核子-世界广播剧的主角是"活力-维达"，一个卑鄙的恶棍，他在幕后破坏核子-世界的运作，并一再被警惕的核子-世界员工挫败。其中一个虚构的伎俩包括在核子可乐的产品中"下毒"加入活力汽水。[10]
已知的设施[]
已知的产品[]
活力汽水[]
混合了纯净的缅因州泉水和其他提取物和糖浆，活力汽水有限公司的旗舰饮料经过轻微发酵，这有助于更好地展现其独特而自然的风味。[11]活力汽水生产了几个品种，包括活力汽水、活力汽水清爽口味、活力汽水石英口味和活力汽水船长特调。
就恢复功能而言，基本的活力汽水是四种已知口味中最弱的，但仍然比一瓶普通的核子可乐要好。它可以多恢复50%的生命值，并且不会让玩家遭受额外的辐射中毒，因此在游戏早期非常有用。然而，由于它只在小島上可用，它的用处有所降低。
活力汽水清爽口味[]
Vim Refresh was even more energizing than Vim Quartz, and was flavored with apples.[12] Refresh looks the same as regular Vim, but with a light green color and a lime wedge design on the label. Rarer than Vim, it can be found in Vim machines. It is an upgrade to regular Vim, as the weight and lack of rads stays the same while the HP and AP gains increase, along with the added faster recovery effect.
活力汽水石英口味[]
船长特调[]
Vim Captain's Blend, test formula 10784, was in its testing state before the Great War. It hadn't yet been released on the market, though it was noted as being remarkably popular among focus groups. The #1 word used to describe the taste was "fishy." The company higher-ups were confused as to the popularity of the taste and were hesitant to put it out for a full release. The inspiration for the drink's odd flavor came from the marketing department team member Norman Fuller's request to put the "taste of Maine in a bottle." In fact, even the CEO hadn't been made aware of the ingredients causing the popular fishy taste.
The Captain's Blend is a result of Vim! research and development team member Iris Mason getting frustrated with Norman's vague request and taking bottles of Vim and mixing in fiddleheads, lobster shells and various extracts. Aster was later added to mask the aroma of the lobster shells.[13]
One thing working to the detriment of Captain's Blend, however, was testers remarking that it caused an odd-smelling sweat. One tester remarked that another "smelled like a pier" after drinking the beverage.[14] However, a side effect of the smell was how it made lobsters less prone to attack a commercial fisherman when he was removing them from the cages.[15]
登场[]
活力汽水有限公司仅出现于辐射4扩展包港灣驚魂。在辐射76中通过各种广告和海报提到了它。
幕后[]
活力汽水是对现实世界饮料Moxie的参考，是缅因州的官方饮料。船长特调的口号是"瓶中缅因的味道"，与Moxie的口号一模一样。
图库[]
活力汽水哔哔小子涂装参考[]
- ↑ Vim! Pop factory terminals; tour terminal, Tour Notes #1
- ↑ Far Harbor loading screens: "Vim! was a prewar soda pop native to New England. Residents considered it a point of pride to drink it over the more nationally recognized Nuka Cola brand."
- ↑ Vim! Pop factory terminal entries; Madison's terminal, Quarterly Earnings Report
- ↑ 4.0 4.1 Vim! Pop factory terminal entries; CEO's terminal, meeting with investors
- ↑ Vim! Pop factory terminal entries; Vim Ambassador terminal
- ↑ 6.0 6.1 6.2 Vim! Pop factory terminal entries; marketing terminal, Marketing Plans
- ↑ Vim! Pop factory terminal entries; CEO's terminal, [WRudd] - We're being attacked
- ↑ 8.0 8.1 Basement armory terminal entries; Copland's terminal, Plan of attack
- ↑ Vim! Pop factory terminal entries; CEO's terminal, It's happened
- ↑ Tales from Nuka-World
- ↑ Vim! Pop factory terminal entries; Vim mixing terminal, tour notes #6
- ↑ Beverage recipe at the cooking station
- ↑ Vim! Pop factory terminal entries; marketing terminal, Marketing Plans
- ↑ Vim! Pop factory terminal entries; terminal, Notes
- ↑ Vim! Pop factory terminal entries; R & D terminal, Well that's weird
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