“Come to a place where wealth, excitement, and intrigue await around every corner. Let go and leave the world behind at the Sierra Madre grand opening, this October. We'll be waiting.”— Vera Keyes over the Sierra Madre Broadcast
This quest is given to the player automatically after downloading the Dead Money add-on and then, either loading a saved game or stepping out into the Mojave wasteland for the first time. the Sierra Madre Broadcast radio station will pop up, advertising the Sierra Madre Casino. Travel to the abandoned BoS bunker northeast of Nelson and southeast of Camp Forlorn Hope to learn more.
Upon entering the bunker, head down the stairs and approach the door ahead of you, attempting to open the door causes a prompt to appear asking whether you wish to continue and commit to traveling to the Sierra Madre. Accepting the challenge opens the door.
Walk through the door and approach the radio. The Courier is then knocked unconscious by gas flooding into the room and the player is treated to a slideshow detailing the history of the Sierra Madre Casino. You will receive an in-game message stating that your companions have returned to their homes.
Upon waking in the Villa, the Courier will find they have been stripped of all useful armor, weapons and aid. Instead, the only items they currently possess are a Dead Money jumpsuit and the holorifle. The player is greeted by Father Elijah's hologram, which explains that the Courier has been fitted with an explosive collar and that he, Father Elijah, demands the player to recruit three companions in order to carry out a heist for the centuries upon the casino.