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Fallout Wiki


Pete Hines is the senior vice president of global marketing & communications at Bethesda Softworks. He is in charge of public relations and marketing of games published by Bethesda, including Fallout 3, Fallout: New Vegas, Fallout 4 and Fallout 76.


Pete Hines was born in San Juan, Puerto Rico.[1]

Hines spent his student years as a DJ for the college radio station. He also acted as a commentator for the women's basketball team radio broadcasts and was the PA announcer for men's soccer. He also built up experience writing press articles and team programs, between assisting a finance professor with research work. He describes it as "a ton of practice at writing, public speaking, press relations, talking to people one-on-one or in groups, and things it turned out I really enjoyed doing."

Following graduation, Pete worked for the American College of Cardiology and the American Association of Blood Banks, writing professionally for around 5–6 years. In addition to this, Pete wrote for The Adrenaline Vault for 3–4 years on a part-time basis.

Through this, he developed a number of contacts within the industry, including current colleagues Todd Howard and Emil Pagliarulo. Pete explains that journalistic experience is useful for game designers, because "it gives you the chance to show that you know about games, can break down why a game is good, or isn’t, and make good arguments and give compelling reasons."

Pete finally combined his professional writing with his gaming hobby in 1999, when he was recruited to Bethesda Softworks' marketing department. Pete writes the games' manuals as well as being in charge of all information that is released to the public, including press releases, web and blog updates, and announcement posts on the forums. Along with Todd Howard, Pete is frequently interviewed by the press and gives demonstrations of in-development games to industry organizations and (such as at PAX) the wider public.

Employment history

2001PresentBethesda SoftworksVP of PR and Marketing


Fallout series

YearTitleCredited as/for
2008Fallout 3PR and Marketing
2010Fallout: New VegasPR and Marketing
2015Fallout ShelterVP, PR and Marketing
2015Fallout 4PR and Marketing
2017Fallout: The Board GamePlaytester
2018Fallout 76SVP Global Marketing & Communications

Other work

YearTitleCredited as/for
2000Sea DogsManual, Marketing and PR
2000PBA Tour Bowling 2001Manual, Marketing and PR
2001Magic & Mayhem: The Art of MagicUS Publisher - Bethesda Softworks
2002The Elder Scrolls III: MorrowindManual writing and director of PR & Marketing
2003IHRA Professional Drag Racing 2005Marketing and Promotion
2006The Elder Scrolls IV: OblivionVP, PR and Marketing
2009WetVP of Marketing, VP of PR
2009Rogue WarriorVP, PR and Marketing
2011RageVP, Marketing
2011The Elder Scrolls V: SkyrimVP, PR and Marketing
2012DishonoredVP, PR and Marketing
2013The Walking Dead: Season TwoSpecial Thanks
2014The Evil WithinVP, Marketing
2015Wolfenstein: The Old BloodVP, Marketing
2016DoomVP, PR and Marketing
2016Dishonored 2VP, PR and Marketing
2017PreyVP, PR and Marketing
2017The Evil Within 2VP, PR and Marketing
2017Dishonored: Death of the OutsiderVP, PR and Marketing
2017Wolfenstein II: The New ColossusVP, PR and Marketing
2019Wolfenstein: YoungbloodSenior Vice President, Global Marketing and Communications

See also